BCGHealthcare & Pharma25 min5 steps
Myopia Patent
A researcher has discovered a curative treatment for myopia and holds a patent. He is seeking your assistance to define the best commercialization strategy in the United States.
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Skills practiced
- business_sense
- graph_reading
- maths
- structure
The brief
Your client is a laboratory researcher who has just developed a revolutionary product to treat myopia. He has filed a patent and is seeking your advice on how to proceed with his invention.
The ophthalmic solutions market is mature and dominated by major players.
The client's question
The researcher is asking for your help in defining the best strategy to monetize their patent.
5 steps to solve this case
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