Oliver WymanÉnergie25 min4 steps
Growth of an energy company
Helping an energy supplier achieve its customer growth objectives in a mature and competitive market.
50 people tried it
The brief
Votre client est EnerGie, un fournisseur majeur de gaz et d'électricité en France. La direction de la filiale française souhaite étendre sa base de clients.
Le secteur de l'énergie pour les particuliers est très concurrentiel et le marché est globalement plat.
The client's question
Le directeur de la filiale vous demande d'évaluer les leviers potentiels pour atteindre leur objectif d'acquisition de nouveaux clients.
4 steps to solve this case
Here are the questions you'll need to answer.
1
Structuring
Approach and structuring
2
Chart reading
Calculation of Net Client Gain
3
Math
Calculation of variance to target
4
Chart reading
Churn reduction objective
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