Growth of a fintech
    BCGFinance25 min5 steps

    Growth of a fintech

    Help a neobank double its customer base within 18 months.

    A
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    65 people tried it

    The brief

    Votre client est NeoBank, une néobanque française lancée il y a 3 ans. Elle compte actuellement 500 000 clients. Le marché des néobanques est très dynamique en France avec des acteurs comme Revolut, N26, et Boursorama.

    The client's question

    Le CEO vous demande de l'aider à définir une stratégie pour doubler la base clients en 18 mois.

    5 steps to solve this case

    Here are the questions you'll need to answer.

    1
    Structuring

    Problem structuring

    2
    Chart reading

    Acquisition Channel Analysis

    3
    Chart reading

    Churn Analysis

    4
    Math

    Calculation of the Acquisition Target

    5
    Business sense

    Strategic recommendations

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