Arthur D. LittleLuxury & Fashion25 min4 steps
Growth of a Luxury Watch Brand
Analysis of the sales decline of a Swiss luxury watch brand and identification of short-term growth levers.
54 people tried it
Skills practiced
- business_sense
- graph_reading
- structure
The brief
Your client is Horlogia, a Swiss luxury watch brand. It experienced strong growth between 2000 and 2022. However, since 2023, it has faced a significant decline in sales volumes.
The luxury watchmaking market is constantly evolving, with increasingly knowledgeable consumers.
The client's question
The CEO of Horlogia asks you to identify the causes of this volume decline and propose levers to reverse the trend in the short term.
4 steps to solve this case
Here are the questions you'll need to answer.
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