McKinseyTech & Software35 min5 steps
HomeServ Growth
Help a home services platform triple its monthly bookings within 2 years.
57 people tried it
Skills practiced
- business_sense
- graph_reading
- maths
- structure
The brief
Your client is HomeServ, a French home services platform founded in 2019. It connects individuals with certified professionals for cleaning, hairdressing, massage, and DIY (handyman) services.
Current Situation:
- 50,000 monthly bookings (Gross Merchandise Value or GMV of €3.5M/month)
- 800 active professionals on the platform
- Presence in 5 major cities (Paris, Lyon, Marseille, Bordeaux, Lille)
- Customer satisfaction rating of 4.7/5
The French home services market is estimated at €26B annually and is growing by 8% per year, driven by tax credits and the digitalization of consumer habits.
The client's question
The CEO of HomeServ is reaching out to you: how can the number of monthly bookings be tripled to reach 150,000 bookings/month within 2 years?
5 steps to solve this case
Here are the questions you'll need to answer.
Solve each step with the AI coach that guides and evaluates you in real time.