McKinseyRetail & Consumer Goods15 min2 steps
Retail Margin Drill-Down
A retailer has seen an evolution in its margin. Reconstruct a P&L on a base 100 and analyze the impact.
53 people tried it
Skills practiced
- business_sense
- maths
- structure
The brief
The CFO of ModeExpress, a ready-to-wear retail chain, shows you the evolution of the company's key performance indicators between Year 1 and Year 2. He notes a shift in the margin but is unable to identify the underlying causes.
The client's question
The CFO asks you to analyze the evolution of the operating margin and explain the drivers behind it.
2 steps to solve this case
Here are the questions you'll need to answer.
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