L.E.K.Industrie & Manufacturing25 min5 steps
ElectroVolt Market Sizing
Estimate the size of the European electric forklift battery market for a new product.
51 people tried it
Skills practiced
- structure
- creativity
- business_sense
The brief
Votre client est ElectroVolt, un fabricant européen de batteries industrielles. L'entreprise envisage de lancer un nouveau type de batterie haute performance destinée aux chariots élévateurs électriques.
Le marché des chariots élévateurs est en mutation, avec une électrification croissante et des exigences de performance accrues.
The client's question
ElectroVolt souhaite estimer la taille du marché adressable pour ces nouvelles batteries en Europe, afin de justifier l'investissement et de définir des objectifs de production.
5 steps to solve this case
Here are the questions you'll need to answer.
1
Structuring
Structuring the Market Sizing Approach
2
Math
Estimation of the total fleet of electric counterbalance forklifts
3
Math
Analysis of the forklift fleet by country
4
Math
Battery replacement rate
5
Math
Annual market size in volume and value
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