BainIndustrial & Manufacturing25 min4 steps
Recyc'Tech Expansion
Assisting a French plastic recycling scale-up in selecting a new European country for expansion and defining its market entry strategy.
54 people tried it
Skills practiced
- business_sense
- graph_reading
- maths
- structure
The brief
Your client is Recyc'Tech, a French scale-up that has developed a unique technology to recycle a specific type of plastic which was previously non-recyclable. This plastic is derived from electronic equipment, household appliances, and vehicles.
Following significant success in France, the company is looking to establish a presence in a new country to become a European champion.
The client's question
The CEO is asking you to recommend a priority European country for expansion and to define the most relevant entry strategy.
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