BCGIndustrial & Manufacturing25 min4 steps
The Amazonian Dinosaur
A mining giant has made an extraordinary discovery. The CEO asks you to define a strategy to capture its value. A classic BCG-style case study of the "brainteaser" variety.
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Skills practiced
- business_sense
- graph_reading
- maths
- structure
The brief
Your client is TerraMin, a Brazilian multinational specialized in metals and mining. It is notably the world's largest producer of iron ore.
A few weeks ago, while winning a public tender to operate a mine in the province of Manaus, in the Brazilian Amazon, a team discovered something totally unexpected and potentially very valuable.
The client's question
The CEO of TerraMin has commissioned BCG's São Paulo office to determine how to proceed with this discovery. He asks you to evaluate the options and help him reach a decision.
4 steps to solve this case
Here are the questions you'll need to answer.
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