Roland BergerRetail & Consumer Goods30 min5 steps
Urban Fresh Delivery
Estimate the revenue potential and annual demand for a new home grocery delivery service for a supermarket chain.
51 people tried it
Skills practiced
- business_sense
- maths
- structure
The brief
Your client is Fraîcheur Urbaine, a French supermarket chain. They are considering launching a home grocery delivery service in cities with more than 100,000 inhabitants.
The grocery delivery market is growing rapidly but is highly competitive.
The client's question
Fraîcheur Urbaine wishes to estimate the potential revenue and annual demand for this new service.
5 steps to solve this case
Here are the questions you'll need to answer.
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