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    Urban Fresh Delivery
    Roland BergerRetail & Grande distribution30 min5 steps

    Urban Fresh Delivery

    Estimate the revenue potential and annual demand for a new home grocery delivery service for a supermarket chain.

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    51 people tried it

    Skills practiced

    • structure
    • creativity
    • business_sense

    The brief

    Votre client est Fraîcheur Urbaine, une enseigne de supermarchés française. Ils envisagent de lancer un service de livraison de courses à domicile dans les villes de plus de 100 000 habitants. Le marché de la livraison de courses est en pleine croissance mais très concurrentiel.

    The client's question

    Fraîcheur Urbaine souhaite estimer le potentiel de chiffre d'affaires et la demande annuelle pour ce nouveau service.

    5 steps to solve this case

    Here are the questions you'll need to answer.

    1
    Structuring

    Market Analysis Framework

    2
    Math

    Total number of target households

    3
    Math

    Annual demand by customer segment

    4
    Math

    Total annual market demand

    5
    Math

    Revenue Potential for Fraîcheur Urbaine

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