McKinseyTransport & Logistics25 min5 steps
Electric Scooter Market
Estimate the market size for electric scooters in France for a player looking to enter the sector.
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Skills practiced
- creativity
- maths
- structure
The brief
Your client is MobiGreen, a European manufacturer of light electric vehicles. They are considering launching a line of electric scooters in the French market.
The urban mobility market has experienced strong growth since 2019, driven by environmental concerns and urban congestion issues.
The client's question
The Strategy Director asks you to estimate the market size for personal electric scooters in France (in units sold per year).
5 steps to solve this case
Here are the questions you'll need to answer.
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