McKinseyRetail20 min6 steps
A retailer's margins
Identify the levers for improving a distributor's margins.
78 people tried it
The brief
Votre client est RetailMax, une chaîne de supermarchés française. Le PDG vous contacte car les marges de l'entreprise ont baissé de 2 points sur les 18 derniers mois.
Le marché de la grande distribution est très concurrentiel en France.
The client's question
Le PDG vous demande d'identifier les causes de cette baisse de marge et de proposer des leviers d'amélioration.
6 steps to solve this case
Here are the questions you'll need to answer.
1
Structuring
Problem structuring
2
Chart reading
Revenue Analysis
3
Chart reading
Cost Analysis
4
Math
Impact calculation
5
Creativity
Creative thinking
6
Business sense
Business Sense
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