McKinseyRetail & Consumer Goods20 min6 steps
A retailer's margins
Identify the levers for improving a distributor's margins.
79 people tried it
Skills practiced
- business_sense
- creativity
- graph_reading
- maths
- structure
The brief
Your client is RetailMax, a French supermarket chain. The CEO has contacted you because the company's margins have decreased by 2 percentage points over the last 18 months.
The retail market is highly competitive in France.
The client's question
The CEO asks you to identify the causes of this margin decline and to propose levers for improvement.
6 steps to solve this case
Here are the questions you'll need to answer.
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