BCGHealthcare & Pharma25 min4 steps
Pricing of a new treatment
Set the optimal price for a new treatment to maximize revenue for a pharmaceutical laboratory.
59 people tried it
Skills practiced
- business_sense
- graph_reading
- maths
- structure
The brief
Your client is PharmaSolutions, a renowned pharmaceutical laboratory. It has just developed an innovative new treatment for a rare disease.
The pharmaceutical market is highly regulated, and pricing strategy is a major challenge.
The client's question
PharmaSolutions asks you to determine the optimal price for this new drug to maximize its revenue.
4 steps to solve this case
Here are the questions you'll need to answer.
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