BCGSanté & Pharma25 min4 steps
Pricing of a new treatment
Set the optimal price for a new treatment to maximize revenue for a pharmaceutical laboratory.
57 people tried it
Skills practiced
- maths
- creativity
The brief
Votre client est PharmaSolutions, un laboratoire pharmaceutique de renom. Il vient de développer un nouveau traitement innovant pour une maladie rare.
Le marché pharmaceutique est fortement réglementé et la fixation des prix est un enjeu majeur.
The client's question
PharmaSolutions vous demande de déterminer le prix optimal de ce nouveau médicament pour maximiser ses revenus.
4 steps to solve this case
Here are the questions you'll need to answer.
1
Structuring
Price Analysis Framework
2
Math
Market potential estimation
3
Chart reading
Adoption Curve Analysis
4
Math
Revenue calculation by price scenario
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