Pricing of a new treatment
    BCGSanté & Pharma25 min4 steps

    Pricing of a new treatment

    Set the optimal price for a new treatment to maximize revenue for a pharmaceutical laboratory.

    A
    M
    57 people tried it

    Skills practiced

    • maths
    • creativity

    The brief

    Votre client est PharmaSolutions, un laboratoire pharmaceutique de renom. Il vient de développer un nouveau traitement innovant pour une maladie rare. Le marché pharmaceutique est fortement réglementé et la fixation des prix est un enjeu majeur.

    The client's question

    PharmaSolutions vous demande de déterminer le prix optimal de ce nouveau médicament pour maximiser ses revenus.

    4 steps to solve this case

    Here are the questions you'll need to answer.

    1
    Structuring

    Price Analysis Framework

    2
    Math

    Market potential estimation

    3
    Chart reading

    Adoption Curve Analysis

    4
    Math

    Revenue calculation by price scenario

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