Declino dei Cosmetici
Analizzare il declino dei ricavi e della redditività di un leader dei cosmetici professionali in Francia e proporre leve d'azione.
This is a profitability case in the format of the interviews run at Bain. Allow 30 min to work through its 4 steps, at an intermediate level. It mainly trains business sense, chart reading and structuring. Below you will find the brief and the questions of each step, without the answers: the point is for you to solve it yourself.
Skills practiced
- Business sense
- Chart reading
- Structuring
The brief
The client's question
Il CEO ti chiede di comprendere le cause di questo declino e di proporre leve d'azione per migliorare la performance.
4 steps to solve this case
Here are the questions you'll need to answer.
Solve each step with the AI coach that guides and evaluates you in real time.
How to approach this case
A profitability case is won by locating the problem before trying to explain it. Split revenue from costs, then break each side down until you find the line that moved, asking for data by segment, product or period rather than on average. Once the cause is isolated, check whether it comes from the company or from the whole market, because the levers are not the same. The revenue minus costs grid gives you the order of the investigation, it never tells you what to recommend: your reasoning about the client's business does.
It also includes a chart or table to read: first say what the axes show, then give the main message in one sentence before going into detail.
Go further
Frequently asked questions
How long does this case take?▼
Allow 30 min to solve it under interview conditions. It is split into 4 steps, which you can also work on one at a time if you prefer to take it slowly.
What level is this case?▼
This case is rated intermediate. It assumes you can already structure a problem and carry a calculation without losing the thread, and it asks you to move from step to step without being guided at every question.
How can I practise this case?▼
On FrameLab, you can solve it in writing with the AI correcting each step, take it out loud with an AI interviewer leading the interview, or run it with a partner. The first 7 days are free.