FrameLab
    Transformación SaaS para soluciones de centros de llamadas
    BCG
    Advanced
    30 min4 steps

    Transformación SaaS para soluciones de centros de llamadas

    Una empresa de tamaño intermedio que vende soluciones para centros de llamadas desea hacer la transición a un modelo SaaS. Analice el impacto en su organización y su rentabilidad.

    This is an operations case in the format of the interviews run at BCG. Allow 30 min to work through its 4 steps, at an advanced level. It mainly trains business sense, chart reading, calculation and structuring. Below you will find the brief and the questions of each step, without the answers: the point is for you to solve it yourself.

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    Skills practiced

    • Business sense
    • Chart reading
    • Calculation
    • Structuring

    The brief

    Su cliente es TechConnect, una empresa de tamaño intermedio (ETI) que desarrolla y vende soluciones para centros de llamadas. Históricamente, ha ofrecido dos soluciones principales: 1. La instalación y el mantenimiento de puestos telefónicos físicos. 2. Un software de gestión de relaciones con clientes (CRM) para dar seguimiento al desarrollo de los clientes. TechConnect ahora busca transicionar a un modelo totalmente digital de Software como Servicio (SaaS), eliminando la necesidad de teléfonos físicos. El CEO desea comprender las implicaciones de este cambio.

    The client's question

    El CEO le pide que estime el impacto de esta transformación SaaS en la organización y la rentabilidad de la empresa.

    4 steps to solve this case

    Here are the questions you'll need to answer.

    Solve each step with the AI coach that guides and evaluates you in real time.

    How to approach this case

    An operations case asks you to describe the process before trying to improve it. Rebuild the chain step by step, then look for where time, capacity or quality is lost by asking for measurements at each step. The bottleneck is rarely where the client places it, which is why comparing the throughput of each link pays off. There is no ready-made grid for these cases: an issue tree built on the client's actual process beats a memorised structure.

    This case involves calculations: talk through your arithmetic out loud, round when it is reasonable and state the order of magnitude you expect before the exact result. It also includes a chart or table to read: first say what the axes show, then give the main message in one sentence before going into detail.

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    Frequently asked questions

    How long does this case take?▼

    Allow 30 min to solve it under interview conditions. It is split into 4 steps, which you can also work on one at a time if you prefer to take it slowly.

    What level is this case?▼

    This case is rated advanced. Keep it for the end of your preparation, when you get through cases without help and want to be stretched before the real interview.

    How can I practise this case?▼

    On FrameLab, you can solve it in writing with the AI correcting each step, take it out loud with an AI interviewer leading the interview, or run it with a partner. The first 7 days are free.

    Ready to solve this case?

    Solve it solo with the AI coach or in duo with a partner. Structured feedback at every step.

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