FrameLab
    Optimización de costos de restaurantes
    McKinsey
    Intermediate
    25 min4 steps

    Optimización de costos de restaurantes

    Caso sobre la reducción de costes de construcción para un propietario de centros comerciales que desea desarrollar una nueva cadena de restaurantes.

    This is a profitability case in the format of the interviews run at McKinsey. Allow 25 min to work through its 4 steps, at an intermediate level. It mainly trains business sense, chart reading, calculation and structuring. Below you will find the brief and the questions of each step, without the answers: the point is for you to solve it yourself.

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    Skills practiced

    • Business sense
    • Chart reading
    • Calculation
    • Structuring

    The brief

    Su cliente es RetailPark, un propietario de centros comerciales. Cada centro incluye un hipermercado y una galería comercial. RetailPark también posee un restaurante en cada galería, pero estos restaurantes están experimentando una disminución de tráfico y rentabilidad. RetailPark lanzó un piloto exitoso para reemplazar estos restaurantes por un nuevo concepto de restaurante de comida rápida, construido en los aparcamientos de los centros comerciales para una mayor visibilidad y sinergias. El cliente desea extender este concepto a sus 30 centros comerciales restantes, pero no dispone de los fondos necesarios.

    The client's question

    El CEO de RetailPark le pide que identifique cómo reducir los costes de construcción unitarios de estos nuevos restaurantes para liberar los fondos necesarios para su despliegue.

    4 steps to solve this case

    Here are the questions you'll need to answer.

    Solve each step with the AI coach that guides and evaluates you in real time.

    How to approach this case

    A profitability case is won by locating the problem before trying to explain it. Split revenue from costs, then break each side down until you find the line that moved, asking for data by segment, product or period rather than on average. Once the cause is isolated, check whether it comes from the company or from the whole market, because the levers are not the same. The revenue minus costs grid gives you the order of the investigation, it never tells you what to recommend: your reasoning about the client's business does.

    This case involves calculations: talk through your arithmetic out loud, round when it is reasonable and state the order of magnitude you expect before the exact result. It also includes a chart or table to read: first say what the axes show, then give the main message in one sentence before going into detail.

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    Frequently asked questions

    How long does this case take?▼

    Allow 25 min to solve it under interview conditions. It is split into 4 steps, which you can also work on one at a time if you prefer to take it slowly.

    What level is this case?▼

    This case is rated intermediate. It assumes you can already structure a problem and carry a calculation without losing the thread, and it asks you to move from step to step without being guided at every question.

    How can I practise this case?▼

    On FrameLab, you can solve it in writing with the AI correcting each step, take it out loud with an AI interviewer leading the interview, or run it with a partner. The first 7 days are free.

    Ready to solve this case?

    Solve it solo with the AI coach or in duo with a partner. Structured feedback at every step.

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