Estrategia de Precios de Software SaaS
Definir la estrategia de precios óptima para un software SaaS para maximizar el margen.
This is a pricing case in the format of the interviews run at McKinsey. Allow 30 min to work through its 4 steps, at an intermediate level. It mainly trains business sense, chart reading, calculation and structuring. Below you will find the brief and the questions of each step, without the answers: the point is for you to solve it yourself.
Skills practiced
- Business sense
- Chart reading
- Calculation
- Structuring
The brief
The client's question
El cliente le solicita que defina el precio que maximice el beneficio.
4 steps to solve this case
Here are the questions you'll need to answer.
Solve each step with the AI coach that guides and evaluates you in real time.
How to approach this case
A pricing case is handled by bracketing the price with three reference points. Cost gives the floor, competitor and substitute prices give the context, and the value created for the customer gives the ceiling. Ask what the client wants to maximise (margin, volume, market share), because the right price is not the same depending on the goal. These three reference points are easy to recite: the difference is made on the quantified estimate of customer value and on how competitors are likely to react.
This case involves calculations: talk through your arithmetic out loud, round when it is reasonable and state the order of magnitude you expect before the exact result. It also includes a chart or table to read: first say what the axes show, then give the main message in one sentence before going into detail.
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Frequently asked questions
How long does this case take?▼
Allow 30 min to solve it under interview conditions. It is split into 4 steps, which you can also work on one at a time if you prefer to take it slowly.
What level is this case?▼
This case is rated intermediate. It assumes you can already structure a problem and carry a calculation without losing the thread, and it asks you to move from step to step without being guided at every question.
How can I practise this case?▼
On FrameLab, you can solve it in writing with the AI correcting each step, take it out loud with an AI interviewer leading the interview, or run it with a partner. The first 7 days are free.