Mercado de Autobuses Metropolitano
Estimar el tamaño del mercado de autobuses públicos de una metrópolis calculando los viajes anuales y el precio por viaje.
This is a pricing case in the format of the interviews run at Oliver Wyman, set in the Transport & Logistics sector. Allow 25 min to work through its 5 steps, at a beginner level. It mainly trains calculation and structuring. Below you will find the brief and the questions of each step, without the answers: the point is for you to solve it yourself.
Skills practiced
- Calculation
- Structuring
The brief
The client's question
¿Podría estimar el tamaño del mercado de los autobuses públicos de Lyon, en volumen y en valor?
5 steps to solve this case
Here are the questions you'll need to answer.
Solve each step with the AI coach that guides and evaluates you in real time.
How to approach this case
A pricing case is handled by bracketing the price with three reference points. Cost gives the floor, competitor and substitute prices give the context, and the value created for the customer gives the ceiling. Ask what the client wants to maximise (margin, volume, market share), because the right price is not the same depending on the goal. These three reference points are easy to recite: the difference is made on the quantified estimate of customer value and on how competitors are likely to react.
This case involves calculations: talk through your arithmetic out loud, round when it is reasonable and state the order of magnitude you expect before the exact result.
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Frequently asked questions
How long does this case take?▼
Allow 25 min to solve it under interview conditions. It is split into 5 steps, which you can also work on one at a time if you prefer to take it slowly.
What level is this case?▼
This case is rated beginner. It is a good pick for your first sessions, while you are still learning to lay out a structure and talk through a calculation.
How can I practise this case?▼
On FrameLab, you can solve it in writing with the AI correcting each step, take it out loud with an AI interviewer leading the interview, or run it with a partner. The first 7 days are free.