Oliver WymanRetail & Consumer Goods30 min4 steps
MaxiProxi Entry into Belgium
Feasibility and potential assessment of an entry into the Belgian market for a French supermarket group.
54 l'hanno avviato
Skills practiced
- business_sense
- maths
- structure
The brief
Your client is MaxiProxi, a regional French supermarket group. With 150 points of sale and an annual turnover of €800M in France, it is considering entering the Belgian market to diversify its revenue streams and capture future growth.
The French retail market is mature and highly competitive.
The client's question
Management is asking you to evaluate the feasibility and potential profitability of an expansion using a convenience store model in Belgium, targeting a 5% market share in this segment within the next 3 years.
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