FrameLab
    Strategia competitiva per gli interfoni cablati
    L.E.K.
    Beginner
    25 min4 steps

    Strategia competitiva per gli interfoni cablati

    Analizzate l'impatto di un nuovo concorrente che offre citofoni wireless su un leader di mercato e proponete una risposta strategica.

    This is a case study in the format of the interviews run at L.E.K.. Allow 25 min to work through its 4 steps, at a beginner level. It mainly trains business sense, chart reading and structuring. Below you will find the brief and the questions of each step, without the answers: the point is for you to solve it yourself.

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    Skills practiced

    • Business sense
    • Chart reading
    • Structuring

    The brief

    Il vostro cliente è ConnectHome, un'azienda francese che produce e vende sistemi di citofonia cablata. Un nuovo concorrente, SmartLink, è recentemente entrato sul mercato. SmartLink propone un nuovo prodotto: un citofono senza fili che utilizza la tecnologia GSM, funziona con il 5G ed è basato su un modello di abbonamento. ConnectHome vi ha ingaggiato per definire la sua strategia competitiva.

    The client's question

    Il CEO di ConnectHome le chiede di definire la strategia competitiva dell'azienda in risposta a questo nuovo entrante sul mercato.

    4 steps to solve this case

    Here are the questions you'll need to answer.

    Solve each step with the AI coach that guides and evaluates you in real time.

    How to approach this case

    Whatever the topic, start by restating the client's question and pinning down the quantified objective and the time horizon. Then lay out a structure built for this specific problem, in three or four areas that do not overlap, and say which one you want to start with and why. At each step, close with what the result changes for the client before moving on. Memorised grids help you forget nothing, but a structure tailored to the case is what makes the difference in an interview.

    It also includes a chart or table to read: first say what the axes show, then give the main message in one sentence before going into detail.

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    Frequently asked questions

    How long does this case take?▼

    Allow 25 min to solve it under interview conditions. It is split into 4 steps, which you can also work on one at a time if you prefer to take it slowly.

    What level is this case?▼

    This case is rated beginner. It is a good pick for your first sessions, while you are still learning to lay out a structure and talk through a calculation.

    How can I practise this case?▼

    On FrameLab, you can solve it in writing with the AI correcting each step, take it out loud with an AI interviewer leading the interview, or run it with a partner. The first 7 days are free.

    Ready to solve this case?

    Solve it solo with the AI coach or in duo with a partner. Structured feedback at every step.

    Structured AI feedbackBuilt-in AI coachCancel anytime