Worked case: size of the electric scooter market
This 7-minute lesson is part of the "Market sizing" module, in the "Case foundations" block of the FrameLab training for strategy consulting interviews. It opens with "The prompt" and closes on "Debrief: the key moments of the case".
What you will learn
- 1The prompt
- 2ROPT clarification
- 3PSCD framing
- 4Presenting the structure
- 5The target population
- 6Sizing: replacement and first-time buyers
- 7The valuation
- 8The sanity check
- 9Final recommendation
- 10Risks and next steps
- 11Debrief: the key moments of the case
Where it sits in the training
- Block
- Case foundations
- Module
- Market sizing
- Previous lesson
- Key reference numbers to know
- Next lesson
- Framework: Growth
The other lessons of the module
Go further
Frequently asked questions
How long is the "Worked case: size of the electric scooter market" lesson?
It runs for 7 minutes. It belongs to the "Market sizing" module, which has 3 lessons.
Do I need to watch the previous lessons first?
It helps: the training is built to be followed in order, and this lesson comes right after "Key reference numbers to know". You can still watch it on its own if this is the topic you want to work on.
How do I watch the full lesson?
The full lesson is for FrameLab members, like the rest of the training. The subscription starts with 7 free days.