Framework: Market Sizing
This 10-minute lesson is part of the "Market sizing" module, in the "Case foundations" block of the FrameLab training for strategy consulting interviews. It opens with "The central question in market sizing" and closes on "Common pitfalls".
What you will learn
- 1The central question in market sizing
- 2Choosing the right approach
- 3Decomposition, assumptions, calculation
- 4The sanity check
- 5Common pitfalls
Where it sits in the training
- Block
- Case foundations
- Module
- Market sizing
- Previous lesson
- How to progress: the drill, case, debrief loop
- Next lesson
- Key reference numbers to know
The other lessons of the module
Go further
Frequently asked questions
How long is the "Framework: Market Sizing" lesson?
It runs for 10 minutes. It belongs to the "Market sizing" module, which has 3 lessons.
Do I need to watch the previous lessons first?
It helps: the training is built to be followed in order, and this lesson comes right after "How to progress: the drill, case, debrief loop". You can still watch it on its own if this is the topic you want to work on.
How do I watch the full lesson?
The full lesson is for FrameLab members, like the rest of the training. The subscription starts with 7 free days.