MachinaVision Growth
Analysis of market share loss for a machine vision equipment manufacturer and identification of emerging markets to reignite growth.
This is a growth strategy case in the format of the interviews run at McKinsey, set in the Industrial & Manufacturing sector. Allow 25 min to work through its 3 steps, at a beginner level. It mainly trains business sense, chart reading, calculation and structuring. Below you will find the brief and the questions of each step, without the answers: the point is for you to solve it yourself.
Skills practiced
- Business sense
- Chart reading
- Calculation
- Structuring
The brief
The client's question
The CEO has contacted you because MachinaVision has seen its market share plummet. He wants to identify the most promising emerging markets to jumpstart growth and estimate the revenue potential over the next 5 years.
3 steps to solve this case
Here are the questions you'll need to answer.
Solve each step with the AI coach that guides and evaluates you in real time.
How to approach this case
In a growth case, start by pinning down the objective: how much, over what horizon, and under which investment constraints. Then separate what the client can get from its current business (volumes, prices, retention) from what needs new ground (customers, products, countries, acquisitions). Put a number on each option, even a rough one, so that you compare orders of magnitude and not ideas. The classic list of growth levers helps you forget nothing, but the interviewer expects you to rule most of them out with an argument and to dig into the two or three that matter for this client.
This case involves calculations: talk through your arithmetic out loud, round when it is reasonable and state the order of magnitude you expect before the exact result. It also includes a chart or table to read: first say what the axes show, then give the main message in one sentence before going into detail.
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Frequently asked questions
How long does this case take?▼
Allow 25 min to solve it under interview conditions. It is split into 3 steps, which you can also work on one at a time if you prefer to take it slowly.
What level is this case?▼
This case is rated beginner. It is a good pick for your first sessions, while you are still learning to lay out a structure and talk through a calculation.
How can I practise this case?▼
On FrameLab, you can solve it in writing with the AI correcting each step, take it out loud with an AI interviewer leading the interview, or run it with a partner. The first 7 days are free.